Building in public without looking fake

Building in public works when the audience believes you. It fails when every milestone looks like a template with a random number.

Use a consistent theme. Link your handle. Keep product naming stable. Post on a cadence - weekly revenue notes beat one giant dunk every six months.

Most importantly: verify. A watermarked free export is fine for testing. When you post to thousands of followers, Pro’s clean export is the difference between “nice graphic” and “I’ll check out their product.”

Pair the card with one sentence of context: what changed, what you learned, what’s next. The card is the proof; the caption is the story.